Is the sixth-leading cause of death in the United States

  • Nearly 5 million Americans & 44 million people worldwide have Alzheimer’s or a related dementia.

  • We remember their LOVE when they can no longer remember.

About Us.


The AllPie Alzheimer's Challenge (AllPie ALZ) was started by Brett Ari Fischer in honor of his 3 grandparents who developed Alzheimer's, including his grandmother on his mom's side, Savva, who passed away in late October 2014, just a few days before Alzheimer's Disease Awareness Month (November). The goal of AllPie ALZ is to help raise at least $18 million for the Alzheimer's Association.

The Challenge entails recording an individual getting pied in the face and posting it on social media outlets such as Facebook, Instagram, Twitter etc., while including the hashtags #AllPieALZ and #EndALZ. It has been suggested that people use all types of pies including blueberry pies, pecan pies, pizza pies, whipped cream or shaving cream in a tin can, etc. The goal is to be creative with The Challenge.

The video was shot in the Financial District in New York City on April 3, 2015 (Savva's first birthday since her passing) and posted on YouTube and Facebook on April 12, 2015 (Brett's mom's birthday).

Brett has wanted to start a charity for the cause since over 10 years ago, when his dad's mother developed Alzheimer's, but kept making excuses, telling himself that he's "just one person," that he "doesn't have the proper resources or knowledge," and that he will do it "later." But when Savva developed the disease and Brett saw how quickly she started to deteriorate, he knew he needed to take action immediately. Unfortunately, she passed away before he could film the project and promote The Challenge.

Brett was born and lived in Orange County, California up until graduating from high school. His mom and dad are from Long Island and the Philadelphia area respectively, so it was only fitting that Brett decided to go to college at his dad's alma matter -- Drexel University -- and move to New York City shortly after graduation.

Our Team.

About Alzheimer's

Alzheimer's is a type of dementia that causes problems with memory, thinking and behavior. Symptoms usually develop slowly and get worse over time, becoming severe enough to interfere with daily tasks.

Alzheimer's is the most common form of dementia, a general term for memory loss and other intellectual abilities serious enough to interfere with daily life. Alzheimer's disease accounts for 60 to 80 percent of dementia cases. 

  • Alzheimer's is not a normal part of aging, although the greatest known risk factor is increasing age, and the majority of people with Alzheimer's are 65 and older. But Alzheimer's is not just a disease of old age. Up to 5 percent of people with the disease have early onset Alzheimer's (also known as younger-onset), which often appears when someone is in their 40s or 50s. Learn more: Early Onset Alzheimer's and Risk Factors
  • Alzheimer's worsens over time. Alzheimer's is a progressive disease, where dementia symptoms gradually worsen over a number of years. In its early stages, memory loss is mild, but with late-stage Alzheimer's, individuals lose the ability to carry on a conversation and respond to their environment. Alzheimer's is the sixth leading cause of death in the United States. Those with Alzheimer's live an average of eight years after their symptoms become noticeable to others, but survival can range from four to 20 years, depending on age and other health conditions. Learn more: 10 Warning Signs and Stages of Alzheimer's Disease
  • Alzheimer's has no current cure, but treatments for symptoms are available and research continues. Although current Alzheimer's treatments cannot stop Alzheimer's from progressing, they can temporarily slow the worsening of dementia symptoms and improve quality of life for those with Alzheimer's and their caregivers. Today, there is a worldwide effort under way to find better ways to treat the disease, delay its onset, and prevent it from developing.  
  • Today, Alzheimer's is at the forefront of biomedical research. Researchers are working to uncover as many aspects of Alzheimer's disease and related dementias as possible.  Ninety percent of what we know about Alzheimer's has been discovered in the last 15 years. Some of the most remarkable progress has shed light on how Alzheimer's affects the brain. The hope is this better understanding will lead to new treatments. Many potential approaches are currently under investigation worldwide. 

* The information is taken directly from ALZ.org



Share Your Story

Everyone affected by Alzheimer's Disease (whether directly or indirectly) and the ones caring for patients suffering from it have unique stories to share. We welcome and encourage you to share them, with the goal that they will create hope for others struggling to cope with the disease and help eradicate a common misunderstanding that people might have regarding Alzheimer’s.

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